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Submit your contact details and we will be in touch with more information and will let you know when we start booking our next round of courses.

What questions will it answer?

  • Why relationships are so fundamental to increasing marketing spend efficiency and effectiveness, and why agencies often fail to practice what they preach.
  • How agencies really work? What motivates agencies and how to get them to go the extra mile for you?
  • What clients are really looking for in an agency partner?
  • Why it's important to let the agency in, and how this can reduce your workload.
  • How to close the empathy gap.
  • Why as the client your role in creating the conditions for creativity is the most important of them all.
  • Why the role of the agency account person in creating the conditions for creativity is so important, yet so often undervalued
  • The importance of a 'magic catch-up' and why one conversation can make a real difference.
  • How to get a 'Meerkat' and not a 'Camel'? How 'One Team' working practices can make a fundamental difference to creative execution.
  • How to grow influence within a client's business and spot opportunities to increase revenues.
  • Why you want to create the 'happiness advantage' and to be sensitive to power dynamics.
  • How to measure what you treasure, and why you should set additional KPIs for measuring relationship quality.


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